Navigating the CommTech Ecosystem Webinar Recap

Find the Right Tools for Your Team

With hybrid work becoming the norm, the need to collaborate and engage remote employee populations is stronger than ever. The solution is known as communication technology or CommTech, but it can be difficult to navigate the thousands of tools to find the right one to fit your team’s needs.

Integral’s Digital Workplace Consultant, Scott Ashen, and CEO, Ethan McCarty discussed the major questions and misconceptions around CommTech, and how the Integral CommTech Catalog can help streamline your search. 

Read our key highlights below or watch the 30-minute replay:

  • CommTech is a three-legged stool
    While tech is fundamental to what CommTech offers, Ethan says CommTech needs to be thought of in three equal parts: tools, methods and people. Only after viewing these tools as a comprehensive offering with inputs and audiences, should you move forward with your search (4:17)
  • Focus on the need before selecting the tool
    Scott advises clients to ask themselves why they need an application to meet strategic objectives. Pausing to stop and think about the communications plan, what is lacking from it, and how a tool can fill that gap (5:30)
  • Half the battle is knowing where to begin the search
    There’s so much information available about CommTech it can overwhelm and inundate your inbox with sales emails. Ethan provided a demo overview of the Integral CommTech Catalog, that categorizes over 300 CommTech tools around the themes of content, insights, relationships and workflows (10:19)
  • Employees are the best indicator of the types of tools you need
    There’s a rapidly rising expectation to have consumer-like experiences at work. Listen to employee populations for  complaints about tools that aren’t meeting needs and gaps in needs (5:11)
  • Turn CommTech tool insights into action
    Inform and engage internal stakeholders – from HR to Compliance – and employees early on into adoption plans of tools. Then keep stakeholders and employees updated on progress and findings along the way through continued and strategic communication. Decision-makers and those on the receiving end will ultimately know their input is valuable and directly impacts initiatives moving forward (24:51)
Ethan McCarty
CEO
Ethan is the founder and CEO of Integral, an award-winning employee activation agency serving leaders of Communications, HR, Marketing and Technology at organizations global and local alike.

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