Who we are
Integral is more than a name—it’s our mindset.
Our company was named after our founding belief that decisions made with integrity are essential to a thriving workplace. By aligning our public and personal values, integrity is central to all we do, how we work as a team, and the relationships we build with you.
What we value
We manage to our clients’ reality.
We prioritize compassionate curiosity.
We habituate growth and agility.
We practice authenticity and gratitude.
Meet the Team
Vice President, Strategy & Culture
Vice President, Digital & Marketing
Vice President, Employee Experience & Operations
Director, Communications & Strategy
Senior Manager, Content & Marketing
Senior Consultant, Workplace CommTech
Columbia University is a private Ivy League research university in Upper Manhattan, New York City. Columbia’s Strategic Communication Masters Program within the School of Professional Studies is designed to respond to industry-wide need for strategic perspective, critical thinking and exceptional communication skills.
Our CEO, Ethan McCarty is a lecturer in the Strategic Communications Master Program teaching Digital Media & Analytics and Employee Activation.
Ethan McCarty sits on the board of the Page Up organization and is the co-founder and co-chair of its annual Innovation Award. Integrals’ advisors are members of the Arthur W. Page Society.
The Public Relations Society of America (PRSA) is the nation’s largest professional organization serving the communications community with a mission to “make communications professionals smarter, better prepared and more connected through all stages of their career.” The organization has more than 30,000 members.
Integral employees are members of the PRSA organization and frequent contributors to conference and publications.
Feisty Brown provides digital and print design and branding services to organizations of all sizes and in all sectors. Feisty Brown’s principals, Theo Fels and Julie Fels, have over 30 years of experience working with organizations like American Express, Johnson & Johnson, Capital One, the International Monetary Fund, New York Life, IBM, and the Irish Independent.
Founded in 1956, the Institute for Public Relations is a 501(c)(3) nonprofit foundation dedicated to fostering greater use of research and research-based knowledge in public relations and corporate communication practice. Integral CEO Ethan McCarty is a member of the Board of Trustees and also the Director of IPR’s Organizational Communications Research Commission.
FHS Capital Partners is an investment group established in 2017 by Bob Feldman, Bill Heyman and Don Spetner, three long-time business associates and friends who have deep backgrounds in the corporate and marketing communications fields. While no longer actively involved in Integral, FHS Partners were among the first investors in the firm and continue to advocate for Integral’s success.
New York City College of Technology’s Department of Communication Design (COMD) is committed to providing a public avenue to the range of professions that utilize creativity, technology and design. The COMD is the only open enrollment program in the Tri-State Area.
Ethan McCarty and Taylor Shawver are on the Advisory Commission for New York City College of Technology’s Communication Design Department.