Shara believes employee and internal communications should keep it simple for everyone in the workforce (and returning to the workplace). Truth, clarity, and a sense of belonging is a good place to start.

She is a consultant to Integral’s clients and principal of her own firm, s2creative ltd., where she uses her diverse professional experience as a content creator/strategist and communications/public relations practitioner for clients from American Express to Radio City Music Hall and the 92nd Street Y.