Insights

Integral Named PRNEWS 2022 Agency Elite Top 100
August 18, 2021
PR NEWS named Integral to its 2022 Agency Elite Top 100 list. We are proud of this recognition of the innovative, creative, and results-driven work we do for our clients. Read…
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Personality Tests: Can They Improve Workplace Dynamics?
August 17, 2021
How personality tests like Clifton Strengths and Personality Assessor can strengthen your company’s culture and team dynamics. Read…
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5 Things You Can Do To Stop Hair Discrimination
August 5, 2021
You have a new job and are excited to start. At onboarding, your manager tells you that you must straighten or cut your natural hair due to a workplace policy. You’ve just experienced hair discrimination. That scenario isn’t rare: 35% of Black…
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Culture and CommTech: an interview with Grant McLaughlin
July 28, 2021
Design employee digital experiences for simplicity, inclusivity, and productivity “Communication Technology should eliminate barriers to access and level the playing field for everybody. New tools and new technologies enable simplicity for…
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Webinar Recap: Automation & Design | How to Avoid a Deeper Digital Divide
July 15, 2021
The way we experience digital services and products varies greatly. Our experience is affected by many factors, chief among them, the inherent biases in how these tools are designed and engineered. Designers and engineers are looking to AI and…
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LGBTQ+ Pride goes beyond the rainbow
June 22, 2021
We need authentic LGBTQ+ support and celebration 365 days, thoughts from a designer. What is rainbow washing? Well, rainbow washing or Pinkwashing is a trend where brands use rainbow symbolism and its colors to indicate their alliance with Pride and…
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Juneteenth, a Time for Conversation and Action
June 15, 2021
What I want my employer to know about Juneteenth, a Black woman’s perspective As Juneteenth approaches, I can’t help but feel enlightened yet disappointed that it was only three short years ago that I learned about this day and what it…
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Return to Office, Return to Work? First, question the “Why?”
May 26, 2021
Don’t return to the office because that’s how you used to work. Reinvention is where it’s at.  Remember March 2020, when many of us thought we’d be back in the office by May? One year on, most companies are toying with what a return to…
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Transforming Marketing at Scale with IBM
May 14, 2021
IBM Marketing is undergoing the biggest digital transformation the company has ever seen as it migrates its MarTech stack to the Adobe suite. With a team of over 200+ people, they are seeking to transform the way customers and prospects experience…
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Webinar Recap: Emphasizing Human Culture Amidst Digital Transformation
April 15, 2021
In our professional lives, we constantly confront tradeoffs between apparent “nice to haves” and “need to haves.” For example, it’s nice to have a kitchen with gluten free snacks in the office, but we need a functioning monitor and keyboard to perform our job. As more companies undertake digital transformations, whether for purposes of agility Read…
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