Insights
IBM Marketing is undergoing the biggest digital transformation the company has ever seen as it migrates its MarTech stack to the Adobe suite. With a team of over 200+ people, they are seeking to transform the way customers and prospects experience…
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In our professional lives, we constantly confront tradeoffs between apparent “nice to haves” and “need to haves.” For example, it’s nice to have a kitchen with gluten free snacks in the office, but we need a functioning monitor and keyboard to perform our job. As more companies undertake digital transformations, whether for purposes of agility Read…
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“Cybersecurity” has become quite the buzzword, whether due to threats of election fraud or headlines about the SolarWinds hack. A security breach is something company leaders fear but are rarely prepared to defend against. The reality is this: neither company size, public institution, technical advancement nor valuation make any one organization more at risk from Read…
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In this new series from Integral, we spotlight how the Capitol insurrection provided a way for the Gordon & Betty Moore Foundation to meet its employees where they were: distracted. As news alerts about the insurrection flooded…
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It’s been easy to forget in the past four years that leadership is not about ego or politicking. It’s also not about the assertion of power or the wiping away of discomfort, critique or frustration. Great leaders take up the mantle of the trust imbued in them by the people they employ, to inspire, create Read…
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I’m sure all of you join me in condemning the acts of violence we witnessed at the nation’s Capitol this week. I also had some feeling of helplessness as I watched our democratic institutions challenged by those who wished to voice their opinion through destructive acts. Not to mention, this occurred on the same day, Read…
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Webinar featuring Integral’s media production expert George Faulkner and CEO Ethan McCarty Chances are at some point this year, in addition to asking yourself, “When will all of this go back to normal?” you’ve thought, “Since when did podcasting get so big?” Podcasting has become ingrained into our daily routines. Whether you’ve received a targeted ad for a Read…
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With the vast number of podcasts in the world, we may have finally reached peak podcast. But with focus and determination, you can still cut through the noise and win the hearts and minds of your people…through their ears. Alas, if you don’t pay close attention to the platform, process, and audience you may end Read…
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Recently I had the opportunity to talk with friend, communications thought-leader, and podcaster, Dan Nestle, about all things CommTech and employee activation. In this episode of the Dan Nestle Show, we go on a journey together (even making a pit stop to look into the future of employee communications). If you’re curious to get a Read…
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Going into 2020, I felt confident (and excited!) about what the year had in store for me as the founder of a start-up, a dad, and as a communications professional. I calibrated my expectations to what I believed would be a great year of building on a set of solid foundations. Like so many others, Read…
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