UX and human-centered design allows Integral to set clients up for success. A McKinsey series on Delivering the business value of design found that the business value of design can drive revenue growth at twice the rate of industry peers. Human-centered design is a problem-solving technique that puts real people at the center of the development process. Designers who are embedded into cross-functional teams:
- drive performance
- have deep understanding and accountability to the business and organizational goals
When designers really “get the business,” they make a solid impact. Human-centered design is based on three elements:
- business needs
Designers can maximize value for the range of stakeholders by:
- understanding the user and audience
- creating experiences, services, and campaigns that resonate with and are tailored to your audience’s needs.
Human-centered design lets you better understand your people’s needs, motivations, and concerns. This results in a more efficient, effective, and flexible design process.
Integral’s team prefers to bring in our designer at the beginning of a project. Working in collaboration, we’re able to:
- learn the key goals and objectives for the project
- discover the key points that are needed to move the audience to action, engagement, or participation
- understand your business
- get clear on your objectives
- assimilates your branding
- creates the right approaches for getting there visually
How do clients measure success?
Clients measure success in many ways. Before we begin the work, our discovery process includes understanding what experience and results they want to see. Could be closing the gap between digital and physical experiences. It might be employee recognition. Or possibly it could be training for an organizational change. Definitions of success run the breadth and depth of our clients. In 2021, Integral won the Best Employee Communications Design on behalf of its client Lam Research.
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