Visual design optimizes user experience by:
- creating and organizing elements that lead the user
- consistently using aesthetics to create a cohesive experience
A Techsmith report, The Value of Visuals: A Business Case for Visual Communication in the Workplace, clarifies the gap between business inertia and employee expectations. Employees who are used to visual communication in their personal lives expect it in their professional lives. The report found that two out of three employees carry out tasks better with visual communication vs. non-visual. Moreover, they absorb the information 7% faster.
Need to appeal to overwhelmed employees with shorter attention spans and digital fatigue? Visual design can meet that need. Humans are visual animals. Using images, colors, layouts, lines, typography, white space, designers enhance the aesthetic and usability of a digital product. Recent technological developments have shifted how people communicate and absorb information — especially younger generations.
Visual design takes:
- a thoughtful, systematic and creative approach
- effectively communicates a message
- evokes emotions
- create a positive user/brand experience
Our designers understand the larger industry and market trends. We take a mindful approach to guide the viewer’s eye to prioritized content. We use design to engage readers/users with compelling images and graphics, typography, layout, adapting content to different devices and screen sizes. Our staff designer, Priscilla, also rocks at pet parenthood and Cosplay.
Want to learn more about how we use visual design to engage employees?
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