Thoughts

Return to Office, Return to Work? First, question the “Why?”
May 26, 2021
Don’t return to the office because that’s how you used to work. Reinvention is where it’s at.  Remember March 2020, when many of us thought we’d be back in the office by May? One year on, most companies are toying with what a return to…
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Transforming Marketing at Scale with IBM
May 14, 2021
IBM Marketing is undergoing the biggest digital transformation the company has ever seen as it migrates its MarTech stack to the Adobe suite. With a team of over 200+ people, they are seeking to transform the way customers and prospects experience…
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Webinar Recap: Emphasizing Human Culture Amidst Digital Transformation
April 15, 2021
In our professional lives, we constantly confront tradeoffs between apparent “nice to haves” and “need to haves.” For example, it’s nice to have a kitchen with gluten free snacks in the office, but we need a functioning monitor and keyboard to perform our job. As more companies undertake digital transformations, whether for purposes of agility Read…
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Communications Key to Combating Data Breaches
February 23, 2021
“Cybersecurity” has become quite the buzzword, whether due to threats of election fraud or headlines about the SolarWinds hack. A security breach is something company leaders fear but are rarely prepared to defend against. The reality is this: neither company size, public institution, technical advancement nor valuation make any one organization more at risk from Read…
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Inside Look: Lessons Learned on Leading with Empathy Following the Insurrection
January 28, 2021
In this new series from Integral, we spotlight how the Capitol insurrection provided a way for the Gordon & Betty Moore Foundation to meet its employees where they were: distracted.   As news alerts about the insurrection flooded…
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Post-inaugural action steps for employee wellbeing
January 20, 2021
It’s been easy to forget in the past four years that leadership is not about ego or politicking. It’s also not about the assertion of power or the wiping away of discomfort, critique or frustration. Great leaders take up the mantle of the trust imbued in them by the people they employ, to inspire, create Read…
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Leaders: Demonstrate Empathy in Unsettling Times
January 7, 2021
I’m sure all of you join me in condemning the acts of violence we witnessed at the nation’s Capitol this week. I also had some feeling of helplessness as I watched our democratic institutions challenged by those who wished to voice their opinion through destructive acts. Not to mention, this occurred on the same day, Read…
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Circle Summary: Reach Employees’ Hearts Through Their Ears with Professional Podcasting
December 21, 2020
Webinar featuring Integral’s media production expert George Faulkner and CEO Ethan McCarty Chances are at some point this year, in addition to asking yourself, “When will all of this go back to normal?” you’ve thought, “Since when did podcasting get so big?” Podcasting has become ingrained into our daily routines. Whether you’ve received a targeted ad for a Read…
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Five Tips to Ensure Your Employee Podcast Is a Huge Failure
December 10, 2020
With the vast number of podcasts in the world, we may have finally reached peak podcast. But with focus and determination, you can still cut through the noise and win the hearts and minds of your people…through their ears.  Alas, if you don’t pay close attention to the platform, process, and audience you may end Read…
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Commtech and the Rise of Employee Activation
November 9, 2020
Recently I had the opportunity to talk with friend, communications thought-leader, and podcaster, Dan Nestle, about all things CommTech and employee activation. In this episode of the Dan Nestle Show, we go on a journey together (even making a pit stop to look into the future of employee communications). If you’re curious to get a Read…
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