Thoughts

Five things I’ve learned as a facilitator of collaborative sessions
February 5, 2020
As a communicator, strategist and client relationships manager, I have had the opportunity to dive into the world of facilitating collaborative sessions including workshops, focus groups, stakeholder interviews, and team meetings. Facilitation has…
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The Five F’s: How Communications Can Alter the Future of Line Managers
March 13, 2019
Last month, our CEO Ethan McCarty, gave a free webinar with Poppulo that offered insights on how to unlock the hidden superpowers of your company’s line management team. In this article for IPR he homes in on what we call the “Five F’s” and how you can change them.  Source: https://instituteforpr.org/the-five-fs-how-communications-can-alter-the-future-of-line-managers/ Read…
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Employee Engagement Programs: What’s missing?
March 13, 2019
*Content originally published via Poppulo Our CEO, Ethan McCarty, looks at the falsehoods that surround engagement in employee comms and what your business can do to make sure it engages employees meaningfully. https://www.poppulo.com/blog/employee-engagement-programs-whats-missing/?utm_medium=social&utm_source=linkedin&utm_campaign=Blog&utm_term=txt&utm_content=pop Read…
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How to build internal communications into the employee engagement program
February 21, 2019
*Content originally published via Poppulo What drives successful company communication? The impact that content and experiences have on employee behaviors. Achieving impact requires that we look beyond what Ethan McCarty calls ‘optimization’ metrics and focus more on ‘outcome’ metrics. “Rather than concentrating on content-consumption numbers alone, steer your efforts to the behavioral changes and business Read…
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Poor line manager communications – How to fix it
February 21, 2019
*Content originally published via Poppulo Line managers play a crucial role in any organization’s communication chain, yet they are frequently seen as a blocker and ill-equipped or inadequately trained for what they are expected to do. This guide, authored for Poppulo by Ethan McCarty, CEO of Integral Communications Group, focuses on how to get your managers thinking Read…
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Where Employee Engagement Fails: Ineffective Internal Communications
February 21, 2019
*Content originally published via Poppulo This whitepaper explores the ramifications of ineffective communications and how they negatively impact employee engagement. It identifies points of failure from an operational and employee experience perspective and presents helpful anecdotes and examples to create a shift that your employees will like and your management will adore. It also examines the Read…
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Stuck in the (frozen communications) middle with you!
February 21, 2019
In a Poppulo blog post, our CEO Ethan McCarty shares three steps on how companies can utilize digital communications to engage and activate managers. Check out the full article here: Stuck in the (frozen communications) middle with you! Source: https://www.poppulo.com/blog/stuck-in-the-frozen-communications-middle-with-you/ Read…
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Five tips to ensure baby boomers, millennials and gen-z loathe internal communications
February 21, 2019
“Demographically you can break down your workforce into different age groups etc, but when it comes to communicating, it’s critical to remember: they’re individuals.” Our CEO Ethan McCarty offers this and more in his most recent Poppulo blog. Check it out and let us know what you think: Five tips to ensure baby boomers, millennials Read…
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Interview with Dan Simon: Ride the wave of change in PR
February 19, 2019
The Communications profession is transforming at a breakneck pace, and I’ll bet a drawer full of  iPhone chargers I’m not the first person to mention it to you. From traditional articles in the increasingly digital-only newspaper, to the proliferation of credible, powerful blogs, to deepfakes on social media, to AI-powered storytelling and easy-to-use, computer-assisted multimedia Read…
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Employee Social Media Ambassadors | Susan Emerick
January 9, 2019
Why would any organization choose to mobilize its people on social networks and why would employees go along with the idea? What technologies, policies and skills are needed to get a program off the ground without wasting time or putting your firm at risk? Susan Emerick, author of The Most Powerful Brand on Earth, addresses Read…
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