Thoughts

Interview with Dan Simon: Ride the wave of change in PR
February 19, 2019
The Communications profession is transforming at a breakneck pace, and I’ll bet a drawer full of  iPhone chargers I’m not the first person to mention it to you. From traditional articles in the increasingly digital-only newspaper, to the proliferation of credible, powerful blogs, to deepfakes on social media, to AI-powered storytelling and easy-to-use, computer-assisted multimedia Read…
Read More
Employee Social Media Ambassadors | Susan Emerick
January 9, 2019
Why would any organization choose to mobilize its people on social networks and why would employees go along with the idea? What technologies, policies and skills are needed to get a program off the ground without wasting time or putting your firm at risk? Susan Emerick, author of The Most Powerful Brand on Earth, addresses Read…
Read More
5 Trends in 14 Minutes
November 7, 2018
Do you ever find yourself asking or being asked the following…How many employees read the latest newsletter article? Did you generate awareness about open enrollment? Has the CEO’s strategy video gone viral on your intranet yet?  Wait. Who cares?!  In an age of diminished institutional credibility, all organizations have a powerful, often-overlooked asset to directly influence Read…
Read More
5 ways CEOs can take advantage of employee activism
September 18, 2018
Now more than ever, leaders facing political, technological and societal tumult in their industries must create rather than suppress environments enabling employee activism. Wait, seriously? Yes. Seriously. As more employees stand up for what they…
Read More
On the move: Change management vs change communication
August 13, 2018
We’ve been doing some very exciting work with Rachel Casanova and Dana Asher for companies moving offices, so we thought why not share our top tips for orgs making a big move. First and foremost, there’s a difference between change communication…
Read More
Ride into the danger zone (with issues advocacy)
July 24, 2018
The danger of venturing into uncharted waters is not nearly as dangerous as staying on shore, waiting for your boat to come in. – Charles F. Glassman, Brain Drain The Breakthrough That Will Change Your Life Companies can no longer stay in…
Read More
Can you fake authenticity? Kinda.
June 29, 2018
Our CEO, Ethan McCarty had a chance to interview Vern Oakley, the CEO of Tribe Pictures, an award-winning film producer and the author of Leadership in Focus: Bringing Out Your Best on Camera. Vern shared his perspective on the relationship between authenticity and trust — and how communications professionals can maximize both for their organizations. Take a look Read…
Read More
Immigration, Microsoft & Employee Advocacy
June 21, 2018
The Trump administration has been getting a lot of heat for the separation of children from parents at border crossings. Employees of Microsoft began to voice concerns about their company’s contract with U.S. Immigration and Customs Enforcement…
Read More
Leading Through Disruption: Influencers Within Your Organization
June 8, 2018
Ethan McCarty, our CEO, was recently interviewed for a Page Society professional development program focused on training Communications professionals on the topic of leading through disruption. Here’s a clip from the course —…
Read More
Your facilities designer might be a brand expert (or not)
April 27, 2018
The world’s leading firms use architecture to powerfully transmit their identity to customers, employees and users of all kinds. This has been the case for many years. Witness the Cornell Tech campus on Roosevelt Island reinterpreting the…
Read More