Thoughts

5 Trends in 14 Minutes
November 7, 2018
Do you ever find yourself asking or being asked the following…How many employees read the latest newsletter article? Did you generate awareness about open enrollment? Has the CEO’s strategy video gone viral on your intranet yet?  Wait. Who cares?!  In an age of diminished institutional credibility, all organizations have a powerful, often-overlooked asset to directly influence Read…
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5 ways CEOs can take advantage of employee activism
September 18, 2018
Now more than ever, leaders facing political, technological and societal tumult in their industries must create rather than suppress environments enabling employee activism. Wait, seriously? Yes. Seriously. As more employees stand up for what they…
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On the move: Change management vs change communication
August 13, 2018
We’ve been doing some very exciting work with Rachel Casanova and Dana Asher for companies moving offices, so we thought why not share our top tips for orgs making a big move. First and foremost, there’s a difference between change communication…
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Ride into the danger zone (with issues advocacy)
July 24, 2018
The danger of venturing into uncharted waters is not nearly as dangerous as staying on shore, waiting for your boat to come in. – Charles F. Glassman, Brain Drain The Breakthrough That Will Change Your Life Companies can no longer stay in…
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Can you fake authenticity? Kinda.
June 29, 2018
Our CEO, Ethan McCarty had a chance to interview Vern Oakley, the CEO of Tribe Pictures, an award-winning film producer and the author of Leadership in Focus: Bringing Out Your Best on Camera. Vern shared his perspective on the relationship between authenticity and trust — and how communications professionals can maximize both for their organizations. Take a look Read…
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Immigration, Microsoft & Employee Advocacy
June 21, 2018
The Trump administration has been getting a lot of heat for the separation of children from parents at border crossings. Employees of Microsoft began to voice concerns about their company’s contract with U.S. Immigration and Customs Enforcement…
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Leading Through Disruption: Influencers Within Your Organization
June 8, 2018
Ethan McCarty, our CEO, was recently interviewed for a Page Society professional development program focused on training Communications professionals on the topic of leading through disruption. Here’s a clip from the course —…
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Your facilities designer might be a brand expert (or not)
April 27, 2018
The world’s leading firms use architecture to powerfully transmit their identity to customers, employees and users of all kinds. This has been the case for many years. Witness the Cornell Tech campus on Roosevelt Island reinterpreting the…
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Ethan McCarty Launches New Firm Focused on Strengthening Employee Engagement & Activation
April 2, 2018
Former IBM and Bloomberg exec launches Integral Communications Group to help major brands engage, inspire, and activate employees NEW YORK, April 2nd, 2018—Ethan McCarty, a nationally recognized leader in the growing specialty of employee…
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Five ways employee comms can drive bottom-line results
March 30, 2018
To find the ROI, enhance employee productivity by raising awareness of the best ways to work, productivity tools, facilities, and collaboration methods. When talking about communications, there’s a lot of confusion about what qualifies as a…
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