Design (visual communication) has a strong impact on an organization’s ability to cut through digital clutter to inform, inspire and motivate audiences. At Integral, we know bridging the gap between concepts and words with cross-functional collaborative teams drives strategic priorities and reinforces messaging. We can help you find the most effective ways for your organization to tackle internal strategic and business challenges through design. Understanding that design is an iterative process that includes audience needs and preferences, the context and environment of the design, and a clear understanding of desired outcomes. 

Facilitation offerings:
– Visual design
– UX and human-centered design
– Campaign design

UX and human-centered design

Business Challenge
A McKinsey series on Delivering the business value of design found that the business value of design can drive revenue growth at twice the rate of industry peers. Designers who are embedded into cross-functional teams drive performance and have deep understanding and accountability to the business and organizational goals. Human-centered design is a problem-solving technique that puts real people at the center of the development process.

When designers really “get the business,” they’re able to make a solid impact. Designers can maximize value for the range of stakeholders by understanding the user and audience, creating experiences, services, and campaigns that resonate with and are tailored to your audience’s needs. Human-centered design is based on three elements: business needs, creativity, and empathy. It lets you better understand people’s needs, motivations, and concerns, and makes for a more efficient, effective, and flexible design process.

Integral insight
Integral’s team brings in our designer at the beginning of a project. Working in collaboration, we’re able to discover the key points that are needed to move the users/audience to action, engagement, or participation. This means understanding your business, your objectives, and your branding and finding the right approaches for getting there visually.

How do clients measure success?
In 2021, Integral won the category for Best Employee Communications Design on behalf of its client Lam Research. And what matters to our clients is closing the gap between digital and physical experiences.

Want to learn more about how we create UX and human-centered design we use engage employees? 
Let’s talk!

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