Category:
Talent acquisition

Hiring the right talent is the foundation for building high-performing teams that drive success. “The right talent” can mean many things: skills, expertise, self-awareness, curiosity, cultural fit, and more. At Integral, we understand the paramount importance of attracting and retaining top talent. We can help you to understand and enhance your employer brand and value proposition, and to execute recruitment campaigns for specific audiences or roles.


Talent acquisition offerings:
– Employer branding
– Employee value propositions (EVPs)
– Talent campaigns

Offering:
Employer branding

Business Challenge
“Finding and retaining talent continues to be a huge challenge that nearly all CEOs place at the top of their internal priority list.” The Conference Board, C Suite Outlook 2023

An employer brand is simply an organization’s reputation as a place to work. To a potential employee, it’s often just as important as the overall brand: respected companies may also have the reputation of being tough places to work.

An employer brand is crucial, not just to potential employees, but to current employees. Current employees’ perception of their treatment drives morale, retention, and productivity. And in a world of pervasive social media, with sites like Glassdoor measuring employee sentiment, the perceptions of current employees are one of the most important drivers of an organization’s reputation in the market.

Our approach
Integral’s team members are experienced in helping organizations understand, improve, and promote discover, polish, and reinforce their employer competitive advantage as employers. We use a range of discovery tools (listening tours, focus groups, surveys, and so much more) to find out what your best employees think and feel about working for your organization and why they stay.

Our annual survey of US employees, the The Integral Employee Activation Index, shows how powerful employee attitudes are: we found that 84% of employees who describe their organization as having a positive culture also say they are claim to be loyal employees. The key is to externalize your employer brand to reflect the experience of your most loyal employees.

We use a range of discovery tools (listening tours, focus groups, surveys, and so much more) to find out what your best employees think and feel about working for your organization and why they stay.

Integral insight
The best way to start building your employer brand is to listen. Make sure you understand current employees’ perceptions. Maybe some of them are great! Maybe you’re already doing things that are really appreciated, and that you could publicize right now. And if there are things employees want, or things they’re not happy about, you want to know that too. There’s no better way to build your employer brand than by listening to employee concerns – and then acting on them.

Want to learn more about employer branding? Let’s talk!