Priscilla Rios and John Buchholz have been talking about their love of “Star Wars” movies and shows since they began working together five years ago. They began to realize that a lot of their approach to communication and design is influenced by “The Force.”
Priscilla: Growing up in a “Star Wars”-loving family, it was natural for me to become a huge fan of the galaxy far, far away. Their influence inspires me to expand my horizons and challenge my own perspectives.
John: I have been a “Star Wars” fan longer than I have been in employee communications. I was lucky to see every “Star Wars” movie in the theater as they initially debuted. I found inspiration in how Luke Skywalker seemed to be plucked from obscurity to become the hero. To me, Luke’s journey aligns with Joseph Campbell’s The Hero with a Thousand Faces model, highlighting the atypical hero found in myths. That’s just one of several communications lessons I’ve learned from the franchise.
Embrace the Force Within
Priscilla: As a designer, I’m constantly exploring new ideas and pushing boundaries. Sabine Wren from “Star Wars Rebels” resonates with me deeply. Initially uncertain if her artistic talents fit the Mandalorian mold, Sabine’s journey of self-discovery taught me that embracing unconventional passions and refining our craft can unlock remarkable potential.
Priscilla as the Second sister at New York Comicon 2023
John: For me, the “Force within” extends beyond self-discovery. It’s about recognizing the incredible potential that lies dormant in others. (Again, my example above of Luke Skywalker invited to embrace his path.) Just as he saw the good in Han Solo and Leia Organa (and eventually Darth Vader), I believe in how our voices can empower and uplift those around us. When we champion each other, we all contribute to the greater good, making the team and the galaxy much brighter.
There is No Try, Only Do
Priscilla: Deadlines and revisions are perpetual in design. Yoda’s iconic “There is no try, only do” epitomizes the value of a proactive mindset. Dwelling in the “trying” phase risks missed deadlines and frustration. For me, “doing” entails translating ideas into actionable prototypes or mockups. Imperfect as they may be, they serve as tangible starting points for feedback and refinement. Just like the initial concept, it’s more productive to “do” and iterate than to be stuck in the endless loop of “trying” for perfection.
John: In the whirlwind of client projects and looming deadlines, Yoda’s quote, “There is no try, only do,” serves as a powerful mantra. It’s a call to action that pushes me beyond simply working hard to embracing the “get it done” attitude. Sure, brainstorming and exploration are crucial for crafting compelling messages, but “doing” means transforming those ideas into tangible first steps toward achieving the desired outcome. Even a draft with room for improvement is a springboard for collaboration and refinement. The true reward comes not just from the hard work but from witnessing the positive impact those solutions have.
The Force Binds Us
Priscilla: Designing for a diverse audience is crucial. “Star Wars” characters like Obi-Wan Kenobi and Darth Vader highlight the importance of understanding varied perspectives. Just as the Rebellion’s success depended on the strengths of different groups, incorporating diverse viewpoints enriches my design process. I can create inclusive and effective solutions by empathizing with various users’ needs and backgrounds. In design, empathy and understanding are vital, allowing me to craft experiences that truly resonate with people. Like “The Force” in “Star Wars,” diverse perspectives breathe life into projects.
A New Hope
Priscilla: I’m always seeking growth opportunities. The Jedi-Padawan dynamic in “Star Wars” inspires me. Like a Padawan learns from a Jedi Master, having a mentor can unlock potential. Mentors guide, share knowledge and encourage creative exploration. It’s about more than just technical skills—it’s about shaping design philosophy and fostering growth. Mentorship is a two-way street; sharing knowledge propels us all forward in the design community.
John: Our communication plans need to plant the seeds of possibility. We can foster a sense of optimism and inspire action by weaving narratives that connect with audiences and subtly hint at positive outcomes. Forecasting desired results through well-crafted messages isn’t about making empty promises but rather about painting a picture of a brighter future that motivates people to get involved. This approach allows us to inform, inspire and empower audiences to create “A New Hope” for themselves and the world around them.
John with his family in front of the Millennium Falcon using the force
Where do you fit in with the story?
Here are some ways you can apply “Star Wars” thinking.
Embrace your unique voice and talents – Don’t be afraid to pursue your passions, even if they seem unconventional. There’s incredible potential to be unlocked by honing your craft and embracing what makes you unique.
The power of diverse perspectives – The success of the Rebellion in “Star Wars” highlights the importance of understanding and incorporating different viewpoints. By considering the needs and backgrounds of a broad audience, you can create inclusive and effective solutions.
“There is no try, only do” – A “get it done” attitude: Procrastination is the enemy! It’s better to have a starting point for feedback and refinement than to get stuck in the “trying” phase.
Inspire action and create a “New Hope” – Communication isn’t just about informing; it’s about inspiring and empowering. By weaving narratives that connect with audiences and subtly hint at positive outcomes, you can foster a sense of optimism and motivate people to take action and create a better future.
Want to geek out about “Star Wars” or storytelling & design with John & Priscilla? Drop us a line!