The first step in any experience or communications program is understanding your audience – how they feel, what they think, how they behave and why. This is especially true of employees, whose experience at work is driven by a complex combination of factors. Listening is an essential, ongoing activity for communicators.

But listening well, and acting on what you learn, is only half the battle. Just as important is making sure employees know you listened and acted. A common refrain we hear in employee interviews is, “We get a lot of surveys, but I don’t know if anyone ever does anything about them.” This is true even when the organization’s leaders report that they do act on feedback. Connecting the dots is vital: it builds trust, morale and motivation – and also gives employees a reason to complete the next survey.

Integral uses a wide array of tactics to understand employee sentiment and viewpoints. We design and deliver surveys, first-person interviews, focus groups, social listening programs and metrics programs tailored to your needs — as well as the follow-up communication that lets employees know they’ve been heard.

Let’s talk!