Ease of use is crucial to any interactive experience. And – while it often isn’t thought of this way – ease of use is also key to your brand. When customers or employees find an experience simple, clear and intuitive, it communicates powerfully about the brand’s expertise and attention to detail.
UX (User Experience) and human-centered design are about involving members of your target audience throughout the design process — prioritizing their needs, emphasizing usability and simplicity and ensuring accessibility for all users. And it doesn’t end when a program launches: Ongoing user feedback and iteration will continuously evolve the experience.
Integral team members have extensive experience doing user research and designing easy-to-use web and intranet sites as well as other digital, print and real-life experiences. In 2021, Integral won the Best Employee Communications Design on behalf of its client Lam Research.
We have the savvy, smarts, empathy and listening skills to create an experience that will deliver the outcomes you need.
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Experience design offerings
- Branding and brand guidelines
- Employee experience strategy
- UX and human-centered design
- Visual design
- Campaign design