NEW YORK, NY — September 4, 2025 Change management is a relic. The models in use today were born before most employees were.
Integral gets it, so we’ve brought in Rachel Zakariasen as Senior Vice President of Transformational Change to lead the way for our clients.
Rachel brings more than 20 years of experience guiding organizations through the messy, high-stakes realities that can’t be solved with binders of frameworks or tidy roadmaps. She’s led initiatives at Medtronic and Nike and advised global companies at Accenture and United Minds. Her work goes beyond ‘managing change.’ It’s about helping leaders and employees confront disruption head-on and turn it into reinvention.
Think: a merger where communication fractures within weeks. A cutting-edge technology rollout that overwhelms the very workforce it was meant to empower (AI, anyone?). A culture so rooted in yesterday’s norms that today’s top talent walks away. These aren’t abstract ideas. They’re the daily realities leaders are bringing to Integral — and the spaces where Rachel goes to work.
“Rachel doesn’t do templated playbooks or platitudes,” said Ethan McCarty, CEO of Integral. “She builds strategies that cut through the noise and create momentum where others stall. Transformation isn’t tidy — and that’s exactly why our clients need her. She helps organizations turn the chaos into progress, the uncertainty into opportunity, and the pressure into fuel. That’s what leading in this moment demands.”
Rachel’s appointment signals a sharper focus at Integral on the three areas of employee experience that have the deepest impact: transformation, communications, and intelligence. Together, they form the levers that will not just prepare our clients for the future of work — but define it.
“At Integral, we’re not here to ‘manage’ what’s shifting,” said Rachel. “We’re here to help organizations break from outdated models, reimagine themselves, and build the kind of workplaces that can actually meet the world as it is — and as it’s becoming.”
About Integral
Integral is an award-winning employee experience agency combining the attention and creativity of a boutique with the breadth and expertise of experienced leaders. Integral partners with and champions their clients to bring the best ideas to life across a wide range of industries. Integral’s capabilities in developing employee experience as a strategic business driver focuses on the three areas that impact businesses the most — transformation, communication and intelligence.