Unexplained changes – especially major changes – are scary. Employees don’t just wonder, “Why is this happening?”; they also wonder, “Why isn’t management telling us what’s going on?” And people fill voids with negative assumptions.

Creating a clear narrative as the basis for change communications not only reduces fear and uncertainty – it promotes buy-in. Change becomes something that employees are driving, not something that’s happening to them.

A clear narrative explains:

• What’s happening, and on what timeline
• How this change will help the business
• What this means for employees (which may be good news)
• What’s the current status?

Integral works with clients to develop brand narrative by:

• Understanding the current state, the strategy and the perceptions of stakeholders and employees.
• Building a transformation narrative that answers the above questions and directly addresses employee concerns.
• Developing a delivery roadmap that defines the channels, timeline and feedback mechanisms for change communications
• Working with your team to roll out, manage and enhance the program over time.

Looking for a strategic story-teller to engage your employees in change?

Let’s talk!